Growtropicals, managing over 300 SKUs with varying volumes, partnered with Optifi to optimize pricing at scale. The result: a 36% increase in total profit. Certain SKUs achieved over 77% profit uplift, particularly home-grown plants repositioned as premium products.
The CEO of Growtropicals said: "“Setting prices for over 300 products is hard, but knowing the best price for each is nearly impossible. Optifi gave clarity. Overall we saw a 36% profit increase, which was incredible. Our home-grown plants saw the biggest uplift: with some over 77%. Our shift to premium positioning was clear with Optifi’s insights, and the team was sharp, supportive, and a real partner throughout."

Optifi continues to support Growtropicals in leveraging data-driven pricing for sustained growth.