Keywords: Ecommerce discount campaign, discounting app, promotional campaign tool

Keywords: price optimization Optifi, A/B testing, pricing optimization optifi, price optimisation Optifi, scientific pricing

Growtropicals, managing over 300 SKUs with varying volumes, partnered with Optifi to optimize pricing at scale

Keywords: Experimentation, A/B testing, CRO, ecommerce, p-values, p-hacking, optional stopping

Keywords: Experimentation, A/B testing, CRO, Ecommerce, p values

A guide to pricing optimization for e-commerce stores and what it means for ecom managers and store owners.

An overview of top pricing strategies for e-commerce stores, including cost-plus, competitor-based price syncing, and data-driven optimization, as well as the benefits and limitations of each.