Maximise Profitability
with Optimal Pricing

Optifi finds the optimal pricing for products in your e-commerce store to increase profits per visitor and unlock the value hiding in your margins.

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Avg. profit increase

>20%

Expected ROI

10x

Avg. time to ROI

<4 wks

Monitoring

24/7

How it Works

Data-driven pricing optimization

Optifi uses mathematically-proven AI-powered experiments to rapidly tune to the best pricing for your products.

Connect to Shopify

Optifi integrates with Shopify in a single button click. No need to manually copy across information between systems.

Optimize

Optifi uses AI to run rapid, small-scale experiments. It automatically learns how price level relates to profit, to balance both sales volume and price to maximize overall profitability.

Monitor

Markets change, and so does your store - so Optifi runs in the background continuously to make sure pricing is always optimal across your product range.

Key Features

Next generation pricing

Go beyond the limits of traditional pricing models with smart & adaptive pricing strategies that understand your brand.

No more guessing

Guessing pricing or cost-plus can mean under- or over-pricing, leaving revenue and sales unrealised. Optifi solves this by optimizing pricing for your store.

You aren't your competitors

Every brand is different, so why price like your competitors? Gain a competitive edge by finding the right pricing strategy for your brand.

Adapt to changing markets

Make sure your pricing is always in tune with the markets and changes to your store. Once started, Optifi continuously monitors sales and adapts to make sure your pricing is always optimal.

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Maximise Profitability with Optimal Pricing